January 2014 Message Toolkit

Categories: Resources

Scientic_Consensus-Boesch

Join us in communicating about the scientific consensus on climate change in January. There is an overwhelming scientific consensus on human-caused climate change, yet the vast majority of Marylanders aren’t aware of it. During the month of January we seek to narrow this gap between the level of current scientific understanding and that of the public in Maryland. Our messages emphasize the consensus, and at the same time, highlight local scientists. Previous research has shown that people who are unaware of the consensus are less likely to be concerned about climate change than people who are aware of the scientific consensus. Currently, only 23% of Marylanders correctly identify that the scientific consensus on climate change is greater than 80%. In fact, the percentage of scientists with relevant expertise who say human-caused climate change is happening is about 97%.

Download the guide, as well as other media below, including social media graphics, Facebook and Twitter content, a fact sheet, and posters in size 8.5×11 that you can print yourself, or size 11×17 that can be produced inexpensively by any copy or print facility.

Blog post

Maryland’s Scientific Consensus

Key Messages

About 97% of climate scientists have concluded human-caused climate change is happening.[Scientist name] is one of them. Find out what he is learning.
Graphic Design by Joe Barsin

January 2014 Guide

January Calendar of Activities

Individualized Posters for Member Organizations

Flyer_1-2014_Climate_Change_Consensus

Back to Monthly Climate Observances page

 

  • Send press release (see sample text in the January 2014 Guide HERE)
  • Distribute posters and fact sheets to local organizers for use at events
  • Host local scientists at community events as speakers (see expert list HERE)
  • Send email to members encouraging them to contact their legislators (see sample text in the January 2014 Guide HERE)
  • Email legislators directly and ask them to meet with local scientists

Click any graphic to be taken to the full resolution download page:


Scientic_Consensus-BoeschScientic_Consensus-DelgadoScientic_Consensus-Boicourt97_percent_scientic_consensus-chart23_percent_marylanders-chart

Send messages to your members and other stakeholder organizations. Ask them to Like and share your messages.

  • About 97% of climate scientists have concluded human-caused climate change is happening. Yet three-quarters of Marylanders don’t know – pass the word!

Send text and visual graphics of Maryland scientists. Ask them to Like and Share your messages and visuals.

  • About 97% of climate scientists have concluded human-caused climate change is happening. University of Maryland’s William Boicourt is one of them. Find out what he’s learning at [URL].
  • About 97% of climate scientists have concluded human-caused climate change is happening. University of Maryland’s Donald Boesch is one of them. Find out what he’s learning at [URL].
  • About 97% of climate scientists have concluded human-caused climate change is happening. Patricia Delgado at Jug Bay Wetlands Sanctuary is one of them. Find out what she’s learning at [URL].
  • Ask your elected official to meet with one of Maryland’s climate scientists to find out what they’re learning. [URL]

 

 Ask your audiences to request that state legislators meet with local climate scientists.

  • Ask your elected official to meet with one of Maryland’s climate scientists to find out what they’re learning. [URL]

Follow key people in the state in your area of interest, including Maryland legislators if relevant to your organization. Direct Tweets toward them on the scientific consensus.

  • There’s no debate. 97% #climatescientists agree that human-caused #climatechange is happening. #changeitupMD
  • Pass the word. RT 97% climate scientists agree that human-caused #climatechange is happening. #changeitupMD

Focus on connecting Marylanders with their local scientists.

  • #MDclimatescientists rock! Find out what they are learning [URL]. #changeitupMD
  • [Directed to legislators] Meet with #MDclimatescientists, and find out what they are learning [URL]. #changeitupMD

Ask state legislators to meet with local climate scientists.

  • Do it for Maryland. Meet with #MDclimatescientists, and find out what they are learning [URL]. #changeitupMD

Ask your members to take photos of themselves with Maryland scientist posters, or better yet, Maryland’s scientists! Have them post them to Instagram.

  • #MDclimatescientists rock! Find out what they are learning [URL]. #changeitupMD


Akerlof, K., & Maibach, E. W. (2013). Climate change & energy – Public attitudes, behaviors and policy support: A survey of Maryland residents, summer 2013. Fairfax, VA: Center for Climate Change Communication, George Mason University. Available at www.climatemaryland.org


Anderegg, W. R. L., Prall, J. W., Harold, J., & Schneider, S. H. (2010). Expert credibility in climate change. Proceedings of the National Academy of Sciences, 107(27), 12107–12109.; Cook, J., Nuccitelli, D., Green, S. A., Richardson, M., Winkler, B., Painting, R., Way, R., Jacobs, P., & Skuce, A. (2013). Quantifying the consensus on anthropogenic global warming in the scientific literature. Environmental Research Letters, 8(2), 024024.; Doran, P. T., & Zimmerman, M. K. (2009). Examining the scientific consensus on climate change. Eos, Transactions American Geophysical Union, 90(3), 22.