July / August 2014 Message Toolkit

Categories: Resources

Stay-Cool

 

While the summer of 2014 has been surprisingly cool, over time, the frequency, duration, and severity of extreme heat events will likely increase due to climate change, especially during the hottest months of the year – July and August.

Extreme heat is the top weather-related cause of death. Excessive heat typically claims more lives each year than floods, lightning, tornadoes and hurricanes combined. The messages this month help Marylanders learn about the effects of extreme heat and how to stay safe, but also make the connection between extreme heat events and climate change.

This month we teamed up with local celebrity and radio host of The Kane Show on Hot 99.5, Danni Starr and her family to communicate the dangers of extreme heat for the most vulnerable populations — pregnant women, children, the elderly and athletes.

The messages for July/August encourage Marylanders to “Beat the Heat” and “Stay Cool” this summer by:

  • Knowing the signs of heat exhaustion and heat stroke and to check on friends, family and community members, especially those who live alone, during extreme heat events.
  • Learning about extreme heat events and how they are connected to climate change.
  • Taking steps in their own homes to install a Cool Roof that will help reduce energy costs and keep homes cooler in the summer.

Download the Guide, as well as other media below, including social media graphics, Facebook and Twitter content, a fact sheet, and posters in size 8.5×11 that you can print yourself, or size 11×17 that can be produced inexpensively by any copy or print facility.

Key Messages

  • Stay cool as Maryland heats up
  • Climate change will likely cause more days of extreme summer heat
  • Extreme heat is especially dangerous for people exercising, pregnant women, young children, senior citizens, and those in poor health.
  • Stay safe this summer: Drink water, stay in the shade or air conditioning, and check on your neighbors, especially those who live alone.

Additional Online Resources

July / August 2014 Guide

July / August Calendar of Activities

Individualized Posters for Member Organizations

 

Poster_8-2014_Heat-online

Back to Monthly Climate Observances page

 

Actions to Take

  • Distribute posters and fact sheets to local organizers for use at events.
  • Using social media, let your friends and family know the dangers of extreme heat and the actions they can take to protect themselves
  • Learn about installing a Cool Roof to save money and help keep your home cooler in the summer.

Click any graphic to be taken to it’s page for easy sharing!

Stay_Cool_MD3Stay_Cool_MD1Stay_Cool_MD2Stay_Cool_ChartStay_Cool_MD4

Week 1

  • Beat the Heat MD! July and August are the hottest months of the year, and likely to get hotter with the effects of climate change! So know how to stay cool:
    1. Wear loose-fitting, light-weight, and light colored clothing
    2. Stay in air-conditioning as much as possible
    3. Take cool showers or baths
    4. Stay in the shade; avoid direct sunlight
  • Stay Cool Maryland! #ClimateChange will likely lead to more intense and frequent extreme heat days, so know your strategy to Beat the Heat!

Week 2

  • Stay cool Maryland! In extreme heat events, drink plenty of water, even when you’re not thirsty.
  • Extreme heat is the #1 weather related killer in the U.S. and in MD. Stay safe this summer by knowing the signs of heat stroke and heat exhaustion. http://1.usa.gov/1ehFi4b
  • Stay cool Maryland! Never leave a pet, child, or anyone in a parked car on a warm day! http://1.usa.gov/1cpukaW
  • Stay cool Maryland! Know where to go: Cooling Centers, public fountains, public pools! Beat the Heat Maryland! http://1.usa.gov/1qycU3z
  • Stay Cool Maryland! In extreme heat, stay in the shade, and wear light and loose-fitting clothing! Beat the Heat Maryland!

Week 3

  • Did you know? Cities are 5-22 degrees hotter than rural areas. Find out how to counter the city heat island effect: http://1.usa.gov/1m6c0Zt Change it up Maryland!
  • Did you know? Installing a cool roof can keep your home and neighborhood cooler during the summer. Cool Roofs for Maryland! Change it up Maryland! (link to fact sheet)
  • Did you know? Green roofs help keep your home cooler in the summer and warmer in the winter! Green Roofs for Maryland! Find out more: http://1.usa.gov/1rSC7XD
  • Did you know? You can counter the heat island effect by planting trees. Trees and vegetation lower surface and air temperatures by providing shade and through evapotranspiration. http://1.usa.gov/1kbll6T

Week 1

  • #StayCoolMD! July is the hottest month of the year.Summer months are heating up, and getting will likely get hotter with climate change! #ActOnClimate #MDClimate (link to guide online at CCCoM or link to CDC extreme heat page factoid)
  • #StayCoolMD! Climate Change means will likely lead to more intense and frequent extreme heat days, know your strategy to #StayCoolMD #MDClimate

Week 2

  • In extreme heat,#StayCoolMD! Drink water, even when you’re not thirsty! #climatechange #ActOnClimate
  • Extreme heat is the #1 weather related killer in the U.S. and MD. Stay safe and #actonclimate. #climatechange http://1.usa.gov/1ehFi4b
  • #StayCoolMD Never leave a pet, or child or anyone in a parked car on a warm day! #ActOnClimate #climatechange http://1.usa.gov/1qycU3z
  • #StayCoolMD in extreme heat,! Know where to go: Cooling centers, public fountains, public pools! #climatechange #staycoolMD #ActOnClimate #BeatTheHeatMD!
  • #ACis4me – In extreme heat, find your local cooling center: http://1.usa.gov/1kb3U6l #ActOnClimate! #climatechange

Week 3

  • Did you know? Cities are 5-22 degrees hotter than rural areas. Find out how to counter the city heat island effect http://1.usa.gov/1m6c0Zt.#changeitupMD #ActOnClimate
  • Did you know? Installing a cool roof can keep your home and neighborhood cooler during the summer. #MDCoolRoofs #ActOnClimate #changeitupMD (link to fact sheet)
  • Did you know? Green roofs help keep your home cooler in the summer and warmer in the winter! #MDGreenRoofs #ActOnClimate http://1.usa.gov/1rSC7XD
  • Did you know? You can counter the heat island effect by planting trees. http://1.usa.gov/1kbll6T #ActOnClimate #MDPlantsTrees

Ask your members to take photos of themselves on a green roof or cool roof, or planting trees, with the appropriate sign reading either #GreenRoofs, #CoolRoofs, or #MDPlantsTrees