May 2014 Message Toolkit

Categories: Resources

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As we shake off the winter and undertake spring cleaning, think about cleaning up your commute — or at least your trip to the store for more milk — by biking instead of driving. Marylanders face some of the longest commutes in the country, but even so, more than one-third of all trips in Maryland are less than three miles. Biking is something that Marylanders of all ages can participate in – and benefit from. To make that point, we feature Maryland’s youth showing us how it is done by biking to school in this month’s posters and social media visuals. Cleaning up your commute by biking makes sense for our health, pocket-books, and protecting our state’s air and climate. Even if you tried, you would have a hard time avoiding messages about biking this month, so get on board (both the messages, and the bike!). May is not only Bike Month, but includes Bike to Work Week (May 12-16), and Bike to Work Day (May 16).

Download the Guide, as well as other media below, including social media graphics, Facebook and Twitter content, a fact sheet, and posters in size 8.5×11 that you can print yourself, or size 11×17 that can be produced inexpensively by any copy or print facility.

Key Messages

  • Switch lanes this spring
  • Biking – the better route; makes healthy hearts and minds, not carbon pollution.
  • 2 wheels – all you need to get to school and work; only have 4 wheels? try carpooling or public transit.

Guest Blog Posts

Additional Online Resources

  • See materials for Bike Month by the League of American Bicyclists.
  • See information on Bike to School Day, May 7th, sponsored by the National Center for Safe Routes to School.
  • On Mother’s Day, May 11th, Cyclo Femme will sponsor rides all over the world in celebration of women on bikes, including a ride in Salisbury, Maryland this year.
  • Maryland Dept. of Transportation has a large list of resources for bicyclists, including an interactive map.
  • Bike Maryland sponsors “Bike-MINDED,” workshops for both adults and children on bike safety. The adult program focuses on how to safely ride in traffic and provides commuting tips, such as choosing the best route. A bike “rodeo” introduces children to bike safety. Bike Maryland will go to workplaces and schools to run the workshops.

Graphic Design by Joe Barsin, photos by Dave Harp.

May 2014 Guide

May Calendar of Activities

Individualized Posters for Member Organizations

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Back to Monthly Climate Observances page

 

Actions to Take

  • Distribute posters and fact sheets to local organizers for use at events.
  • Using social media, ask your members to “switch lanes this spring” and get on board a bike.

Click any graphic to be taken to it’s page for easy sharing!

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Week 1, May 5th-9th — The first week starts with a celebration of Bike to School Day on May 7th. Download the social media graphics of kids biking to school.

  • Maryland kids bike! Bike to School Day is May 7th. Change It Up Maryland!!
  • Maryland kids bike! For healthy hearts and minds, bike to school on May 7th. Change It Up Maryland!

Week 2, May 12th-16th — The second week we focus on making biking a part of people’s commute with Bike to Work Week and Bike to Work Day (May 16th). Download the social media graphic of the benefits of biking instead of driving your commute.

  • Two wheels is all you need! Maryland – bike to work this week! Change It Up Maryland!
  • Maryland bikes to work this week – join in! Change It Up Maryland!
  • Switch lanes for a week – bike to work. Maryland bikes! Change It Up Maryland!

Week 3, May 19th-23rd — Emphasize the number of short trips that can be taken by bike this week.

  • More than 1/3rd of Marylanders’ car trips are less than 3 miles. Do them by bike. Change It Up Maryland!
  • Burn calories, save $, no carbon pollution. For your next short errand, bike. Change It Up Maryland!

Week 4, May 26th-30th — Connect Marylanders’ with the cost to climate from transportation pollution.

  • More than 30% of Maryland’s carbon pollution comes from transportation. Bike instead. Switch lanes! Two wheels is all you need. Change It Up Maryland!

Week 1, May 5th-9th — The first week starts with a celebration of Bike to School Day on May 7th. Download the social media graphics of kids biking to school.

  • #MDkidsbike! Bike to School Day is the 7th #changeitupMD
  • #MDkidsbike! For healthy hearts and minds, bike to school on May 7th #changeitupMD

Week 2, May 12th-16th — The second week we focus on making biking a part of people’s commute with Bike to Work Week and Bike to Work Day (May 16th). Download the social media graphic of the benefits of biking instead of driving your commute.

  • #2wheelsalluneed! Maryland – bike to work this week! #changeitupMD
  • #MDBikes to work this week – join in! #changeitupMD
  • #switchlanes for a week – bike to work. #MDBikes #changeitupMD

Week 3, May 19th-23rd — Emphasize the number of short trips that can be taken by bike this week.

  • More than 1/3rd of Marylanders’ car trips are less than 3 miles. Do them by bike. #MDbikes #changeitupMD
  • Burn calories, save $, no carbon pollution. For your next short errand, bike. #MDBikes #changeitupMD

Week 4, May 26th-30th — Connect Marylanders’ with the cost to climate from transportation pollution.

  • More than 30% of Maryland’s carbon pollution comes from transportation. Bike instead. #switchlanes #2wheelsalluneed

Ask your members to take photos of themselves biking to work with a sign that reads “Maryland bikes!”