September 2014 Message Toolkit

Categories: Resources



Sea levels are on the rise and the likelihood of extreme storms and flooding is increasing according to NOAA and a new report released by Climate Central.  According to the report, more than 183,000 people, 116,000 homes, $42 billion in property value and 3,400 miles of roads in the region sit on land less than 5 feet above local high tide lines at risk for increased flooding in the next few decades.

However, a new statewide public survey report on climate change and sea level rise, also released this week, revealed that a majority of Marylanders (53%) don’t know whether sea level rise is currently happening. The good news is, 73 percent of Marylanders say they would like local and state governments to take actions to protect their communities against climate harms and 55% say that protecting coastal areas from sea level rise should be a high or very high priority for the state’s General Assembly and the Governor.

It is more important than ever that we educate Marylanders about the impacts of sea level rise so that they can be better prepared to adapt to these changes and support smart state solutions to deal with the problem.

The messages for September encourage Marylanders to learn more about and adapt to the effects of climate change-related sea level rise and to prepare their homes and their communities for these inevitable changes.

Download the guide, as well as other media below, including social media graphics and Facebook and Twitter content to communicate about the effects of rising sea levels to your followers.


Key Messages

Main Message 1: Rising Waters: It’s a Shore Thing!

  • Tell your community members to prepare for stronger and more frequent storms
  • Plant trees and native plants that naturally reduce flood impacts
  • Join a wetland restoration project to help naturally protect communities from rising seas and strong storms

Main Message 2: Raise your voice! Sea levels are rising.

  • Tell your elected officials to adopt the state’s “Coast Smart” construction guidelines
  • Learn more about Maryland’s Coast Smart construction program

Our social media graphics are broken up into three categories this month: Prepare, Adapt and Restore. Each of the graphics send people to a page on the website for more information related to sea level rise.

Prepare: Go to to learn more about how you can protect yourself from strong storms, rising seas and increased flooding. You can also learn more about your community’s flood risk with interactive maps and information.

Adapt: Go to to learn more about how the state is adapting to the effects of climate change and sea level rise.

Restore: Go to to learn more about what you can do to help protect coastal communities from sea level rise. You can join a shoreline restoration project or hear from the experts about why protecting saltwater marshes should be a main priority for Marylanders.

September 2014 Guide

September Social Media Language

Back to Monthly Climate Observances page


Actions to Take

  • Using social media, let your friends and family know the effects of sea level rise and the actions they can take to protect themselves and their communities
  • Encourage friends, family and community members to learn more about increased storm and flood risks due to sea level rise and how they can prepare. Learn more at
  • Learn more about what Maryland is already doing to address sea level rise on the state level. Visit for more information
  • Join a shoreline restoration project. Learn more at

Click any graphic to be taken to it’s page for easy sharing!

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Week 1

  • A new study by Climate Central warns that Maryland will face more climate-driven flooding and sea level rise. The good news? 73 percent of Marylanders want the government to take action against climate change, and more than half believe protecting coastal areas from sea-level rise should be a high or very high priority for the Governor and the General Assembly. #ActOnClimateSeptember is National Preparedness Month. Learn how to prepare for rising sea levels in Maryland and to protect you and your community from strong storms. Visit to learn more.
  • September is National Preparedness Month. Download the free Maryland Prepares mobile app that provides important information and tools to help Maryland residents be more informed and prepared for emergency situations.
  • It is estimated that more than 1 million people will be affected by rising sea levels in Maryland and it is important to know what can be done to defend against storm surges and rising sea levels at home and in your community. Visit to learn more.
  • See what Ocean City, Baltimore and Annapolis are projected to look like by 2100. The Naval Academy is nearly under water.

Week 2

  • Learn more about Maryland’s new CoastSmart Initiative, led by the Maryland Department of Natural Resources, that helps coastal communities address short- and long-term coastal hazards, such as coastal flooding, storm surge, and sea level rise. CoastSmart connects local planners to essential information, tools, people, and trainings.
  • Encourage Maryland policymakers to support and strengthen the new CoastSmart Construction guidelines to ensure that the future impacts associated with sea level rise, coastal flooding and climate change are factored into the construction of state buildings and infrastructure.
  • Encourage your local government to assess their level of preparedness using the Coast Smart ScoreCard. They can even apply for a community grant to aid in coastal hazard preparedness, planning and outreach.
  • Learn more about the state’s Comprehensive Strategy for Reducing Maryland Vulnerability to Climate Change, sea level rise and coastal storms:

Week 3

  • Concerned about Maryland’s rising seas? Join a restoration project to help restore a saltwater marshes or plant native plants to help prevent severe flood damage! For a list of current projects, go to
  • Maryland experts say that restoring and preserving saltwater marshes are imperative to adapting to rising sea levels. Learn more:

Week 1

Week 2

Week 3